It tells you the minutes you spent streaming a particular favorite artist. All by generating an engaging playlist of your own most-listened-to songs of that fiscal year. Spotify Wrapped is a sheer example of user experience as it creates an experience that is real, personal, and innovative. Their business objectives are extremely customer-centric, putting the listener user experience at the center of all things. Spotify Wrapped specifically focuses on B2C-business to consumer. Spotify Wrapped has done an excellent job of mastering B2B and B2C connections. Spotify’s audience is targeted but not limited to a business or an everyday consumer, like you and me. Mobile Marketing is reaching customers through and with mobile-Spotify is doing this in the most uniquely, packaged way possible: Spotify Wrapped. That is what this article is intended to do to prove that Spotify Wrapped is Spotify’s most treasured Mobile Marketing tactic-it is their special, strategic way of packaging personal data and making the customer experience 2nd to none. In my mind, Spotify’s mobile experience is perfect. I already have immensely strong brand resonance with Spotify paired with positive emotional associations with the app through dance. Music has been the center of my world for so long. I’ve booked jobs professionally for music videos, and concept videos, and competed in dance battles and competitions where music is the center of everything. Music has major power over me I am a dancer of 8 years. It was a visual journey of the ups and downs of my year, all in song form. Spotify Wrapped was my most personalized gift yet, a playlist released at the end of the year containing all of my favorite songs. My Wrapped playlist got to know me so well that I felt as though Spotify knew me in “real life.” Spotify was always with me, a few clicks away. Spotify Wrapped-a custom data collection of your 100 most-listened-to songs. My opinion is wildly strong because of one unique selling point: Spotify Wrapped. At least it feels that way when I open the app. I argued that “Are there any features YOU think the app needs, but are missing?” was highly subjective. But what I wanted to argue was what makes people stay-that there are no features missing. My professor’s point here was that no app is perfect and needs improvement-especially after communicating the statistic one day in class, that, “the average app loses 77% of Daily Active Users (DAU) within the first 3 days after install.” He wanted us to dive deeper and find out what was wrong with these apps to have such a drastic bounce rate. “Are there any features that you think the app needs but are missing?” The final question of the assignment was: He had posted an assignment: To describe one of our favorite mobile apps and answer some questions in a Q&A fashion. Not until I had a slight disagreement with my Mobile Marketing Professor.Ĭonstructive conflict is defined as, “the type of conflict that has the purpose of embracing different ideas and worldviews” (Distant Job 2020). I have always read about “constructive conflict” in my Management textbooks, but I never had the true opportunity to experience it.
0 Comments
Leave a Reply. |